As companies grow and sales increase, managing equipment financing for customers can quickly become complicated. For equipment sellers, having a financing solution that is simple for customers and organized for sales teams can make a major difference.
That’s exactly what Walker Higgins, Inside Sales Manager at Zadoon, discovered after integrating APPROVE into his company’s sales process.
One of the first deals Higgins worked on using APPROVE started with a customer who planned to secure financing on his own.
“I told him, ‘Let me send you our application first. It’s really easy, and it shops your one application across multiple lenders to help find the best possible rate.’”
The customer agreed to give it a try.
Just a few minutes later, Higgins’ phone rang.
“He said, ‘My God, that was the easiest thing I’ve ever done. I filled it out while I was driving my truck and finished in about 60 seconds."
That response has become common among customers who use the application. While financing still requires additional documentation later in the process, the initial application makes it quick and easy for customers to see what financing options may be available.
“For just getting started and understanding your options, it’s really a walk in the park,” Higgins shares.
Beyond improving the customer experience, Higgins said APPROVE also helps bring organization to the financing process at Zadoon.
For companies with multiple sales representatives, financing requests can easily become difficult to track, especially for businesses without a dedicated finance department.
With APPROVE, everything lives in one place. Sales teams can log in to see submitted applications, track where deals are in the pipeline, and make sure opportunities continue moving forward.
Another benefit Higgins points to is the visibility the platform provides. Instead of sending an application to a single lender and waiting for updates, the entire process can be tracked within the system.
“I can log in and see all the applications we’ve had over the past year in one place,” Higgins states. “That kind of insight is incredibly helpful.”
Equally important is the partnership behind the platform.
“If we ever have a question or need help, we can reach out and get answers... [that] collaboration is where business gets done.”
For Higgins and the team at Zadoon, the combination of simplicity, organization, and support has made APPROVE an invaluable part of their sales process.
“It’s just easy,” Higgins shares “Everything is in one place, and it helps us keep deals moving."
Ready to see what APPROVE can do you for your sales process?
Request a demo or get started today to see it in action.