APPROVE is on the move
Since APPROVE’s official launch in 2020, the platform has received multiple industry awards for technology, disruption and innovation. In fact, APPROVE’s CEO, Robert Preville, accepted an invitation to join the Equipment Leasing and Financing Association’s (ELFA) Innovation Board.
APPROVE has received more than $5 million in investment funding and is scaling rapidly as one of the fastest growing equipment financing companies in the US. We firmly believe we’ve created the smartest, most effective equipment financing solution that exists anywhere in the world, and we invite equipment manufacturers, distributors and dealers to give us a try.
We will leverage technology and our team’s relentless thirst to innovate in order to continuously transform and advance the way equipment sellers deliver equipment financing and other B2B payment options to their customers. We will never settle for the status quo and the value of our products will ensure we remain an industry leader and disruptor. Oh…and we will only consider ourselves successful if we have a blast every step of the way!
Let’s make it easy for businesses to rent equipment
In 2014, before APPROVE was even an idea, our team launched KWIPPED - an online B2B equipment marketplace where businesses could rent specialty equipment from a diverse network of equipment suppliers.
Let’s make it easy for businesses to finance equipment
In 2020, we decided to expand our offering from equipment rentals to include equipment financing. After a little trial and error, some testing and a whole lot of innovation, we developed a technology-based financing platform that embedded financing estimates and digital applications directly into our marketplace equipment product pages.
Now KWIPPED customers could see affordable monthly finance payments listed next to every product and they could click and apply in about 60 seconds directly on the product page. Our new financing experience closely resembled a streamlined e-commerce shopping cart experience…and it worked better than we ever expected.
More lenders approve more applications
The lightbulb moment!
APPROVE disrupts decades of status quo
APPROVE in numbers
See how APPROVE can work for you
Meet our leadership team
Robert is a serial entrepreneur and investor, having founded and led several high growth companies in the B2B arena. Prior to KWIPPED, Robert founded and sold GlobalTestSupply.com, a world-class provider of test and measurement equipment that ranked #800 on the INC 5000 fastest growing companies list. Prior to that, he was the founding employee and Vice President of Sales for MFG.com, the leading online manufacturing marketplace and a portfolio company of Jeff Bezos's Bezos Expeditions. Robert started his career at EDS (now Siemens), is co-owner of the Greater Wilmington Business Journal, is an active angel investor via IMAF Cape Fear in Wilmington, NC and holds a Bachelor of Science degree in Mechanical Engineering from the University of Maryland, College Park.