ABOUT US
We understand the challenges of equipment financing.
So we built the solution.
We know how it feels to lose deals because financing slows things down. Before APPROVE, we ran an online equipment marketplace where buyers struggled to get approved and sellers lost sales waiting on lenders. So we fixed it.
We built APPROVE to make equipment financing fast, transparent, and accessible for every business. Today, our platform connects buyers to a network of trusted lenders competing to offer their best terms—helping more deals get approved and funded with less friction.
But technology is only part of the story. Behind the platform is a team of industry experts who understand the real-world challenges of selling equipment. We work every day to make financing a growth driver for our partners, not a roadblock.




OUR MISSION
We will leverage technology and our team’s relentless thirst to innovate in order to continuously transform and advance the way equipment sellers deliver equipment financing and other B2B payment options to their customers. We will never settle for the status quo and the value of our products will ensure we remain an industry leader and disruptor. Oh…and we will only consider ourselves successful if we have a blast every step of the way!
+30%
$100M+
Equipment Financed
2000+
$5M+


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Our Story
LET'S MAKE IT EASY TO RENT EQUIPMENT.
In 2014, before APPROVE was even an idea, our team launched KWIPPED, an online B2B equipment marketplace where businesses could rent specialty equipment from a diverse network of equipment suppliers.
LET'S MAKE IT EASY TO FINANCE EQUIPMENT.
In 2020, we decided to expand our offering from equipment rentals to include equipment financing. After a little trial and error, some testing and a whole lot of innovation, we developed a technology-based financing platform that embedded financing estimates and digital applications directly into our marketplace equipment product pages.
Now KWIPPED customers could see affordable monthly finance payments listed next to every product and they could click and apply in about 60 seconds directly on the product page. Our new financing experience closely resembled a streamlined e-commerce shopping cart experience…and it worked better than we ever expected.
THE LIGHTBULB MOMENT!
As our marketplace grew, we saw that no single lender could serve every type of business buyer. So we built a network of trusted lenders that together could approve more customers across a wide range of credit profiles. When our suppliers started asking to use the same technology for their own customers, we realized we had created something much bigger.
That’s when APPROVE was born—a smarter, faster, and more inclusive way to connect equipment buyers and sellers with financing that actually works. What began as a fix for our own marketplace evolved into a mission to make financing effortless for every business.
Now, we’re empowering thousands of buyers and sellers to move forward with clarity, confidence, and the freedom to grow.
Our Leadership

Robert Preville
Founder & CEO



Charlie Dickinson
Robin Salter
Wellington Souza
VP of Business Development
Chief Marketing Officer
Chief Technology Officer



Jim Howard
James Tritten
Josh Nielsen
VP of Sales & Operations
VP of KWIPPED Marketplace
VP of Product & Marketing
GET STARTED
Power your business with smarter financing.
Tell us a little about your business, and we’ll connect you with the right expert to help you get started. Expect a quick, personalized follow-up with next steps tailored to your goals.