<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=595074805079022&amp;ev=PageView&amp;noscript=1">

ABOUT US

We understand the challenges of equipment financing.

So we built the solution.

We know how it feels to lose deals because financing slows things down. Before APPROVE, we ran an online equipment marketplace where buyers struggled to get approved and sellers lost sales waiting on lenders. So we fixed it.

We built APPROVE to make equipment financing fast, transparent, and accessible for every business. Today, our platform connects buyers to a network of trusted lenders competing to offer their best terms—helping more deals get approved and funded with less friction.

But technology is only part of the story. Behind the platform is a team of industry experts who understand the real-world challenges of selling equipment. We work every day to make financing a growth driver for our partners, not a roadblock.

71
69
84
77

OUR MISSION

We will leverage technology and our team’s relentless thirst to innovate in order to continuously transform and advance the way equipment sellers deliver equipment financing and other B2B payment options to their customers. We will never settle for the status quo and the value of our products will ensure we remain an industry leader and disruptor. Oh…and we will only consider ourselves successful if we have a blast every step of the way!

+30%

QoQ Growth

$100M+

Equipment Financed

2000+

Equipment Vendor Partners

$5M+

Investment Funding
90
89
flp-image (1)

Our Story

LET'S MAKE IT EASY TO RENT EQUIPMENT.

In 2014, before APPROVE was even an idea, our team launched KWIPPED, an online B2B equipment marketplace where businesses could rent specialty equipment from a diverse network of equipment suppliers. 

LET'S MAKE IT EASY TO FINANCE EQUIPMENT.

In 2020, we decided to expand our offering from equipment rentals to include equipment financing. After a little trial and error, some testing and a whole lot of innovation, we developed a technology-based financing platform that embedded financing estimates and digital applications directly into our marketplace equipment product pages. 

Now KWIPPED customers could see affordable monthly finance payments listed next to every product and they could click and apply in about 60 seconds directly on the product page. Our new financing experience closely resembled a streamlined e-commerce shopping cart experience…and it worked better than we ever expected.

THE LIGHTBULB MOMENT!

As our marketplace grew, we saw that no single lender could serve every type of business buyer. So we built a network of trusted lenders that together could approve more customers across a wide range of credit profiles. When our suppliers started asking to use the same technology for their own customers, we realized we had created something much bigger.

That’s when APPROVE was born—a smarter, faster, and more inclusive way to connect equipment buyers and sellers with financing that actually works. What began as a fix for our own marketplace evolved into a mission to make financing effortless for every business.

Now, we’re empowering thousands of buyers and sellers to move forward with clarity, confidence, and the freedom to grow.

Our Leadership

Robert is a serial entrepreneur and investor, having founded and led several high growth companies in the B2B arena. Prior to KWIPPED, Robert founded and sold GlobalTestSupply.com, a world-class provider of test and measurement equipment that ranked #800 on the INC 5000 fastest growing companies list. Prior to that, he was the founding employee and Vice President of Sales for MFG.com, the leading online manufacturing marketplace and a portfolio company of Jeff Bezos's Bezos Expeditions.
 
Robert started his career at EDS (now Siemens), is co-owner of the Greater Wilmington Business Journal, is an active angel investor via IMAF Cape Fear in Wilmington, NC and holds a Bachelor of Science degree in Mechanical Engineering from the University of Maryland, College Park.
2-Oct-22-2025-02-13-25-3875-AM

Robert Preville

Founder & CEO

3-Oct-22-2025-02-13-25-5043-AM
4-Oct-22-2025-02-13-25-6293-AM
5-Oct-22-2025-02-13-25-0738-AM

Charlie Dickinson

Robin Salter

Wellington Souza

VP of Business Development

Chief Marketing Officer

Chief Technology Officer

6-Oct-22-2025-02-13-25-5116-AM
7-Oct-22-2025-02-13-25-4532-AM
1-Oct-22-2025-02-13-25-4428-AM

Jim Howard

James Tritten

Josh Nielsen

VP of Sales & Operations

VP of KWIPPED Marketplace

VP of Product & Marketing

GET STARTED

Power your business with smarter financing.

Tell us a little about your business, and we’ll connect you with the right expert to help you get started. Expect a quick, personalized follow-up with next steps tailored to your goals.