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Email Templates

These ready-to-send email templates make it easy to promote financing throughout the buyer journey. Whether you're reaching out to new leads, re-engaging past customers, or helping hesitant buyers move forward, each message is built to convert. Add your branding and start driving more applications with less effort.


What's Included

  • Pre-written emails for prospects, past customers, and on-the-fence buyers
  • Multiple subject line options to A/B test and boost open rates
  • Clear and compelling body copy with built-in value props
  • Editable CTA buttons that link directly to your APPROVE Finance Landing Page
  • Optional headers for visual layout or use in marketing platforms

Where to Use Them

  • Direct email campaigns via your CRM (HubSpot, Mailchimp, etc.)
  • Automated follow-ups from quote requests or demos
  • Email newsletters to promote financing options
  • Re-engagement campaigns for older leads or past customers

Email to Prospective Customers

Subject Line Options

  • Not sure where to start? Try a financing pre-check
  • Explore your [Product] options before you buy
  • See what your monthly payments could look like

Header (Optional)

Explore your [Product Type] options—without the pressure

Body Copy

Thinking about a new [product or equipment] but not quite ready to buy? No problem. With flexible business financing through APPROVE, you can explore your options first—then decide when the time is right.

There’s no commitment required. Just one simple application connects you with a network of business lenders, so you can compare offers, review monthly payments, and make an informed decision.

Here’s how it works:

  • Submit one quick financing application
  • Get instantly matched with best-fit lenders
  • Choose the terms that work best for your business
  • Get your new equipment quickly and put it to work

From [entry-level product] to [flagship product], we offer professional-grade tools to help your business grow—now with affordable monthly payments to help you get started.

CTA

[Apply for Financing]
[Insert Finance Landing Page URL]

Closing Line

Start strong, scale smart, and protect your capital with financing built for small businesses.


Email to Past Customers

Subject Line Options

  • Ready to upgrade? Financing makes it easy
  • Thinking about your next [Product]? Now’s the time
  • Add the latest tools—without the upfront cost

Header (Optional)

Keep your business equipped and your projects moving

Body Copy

If you’ve been thinking about upgrading or adding a new [product] to your workflow, now’s a great time to move forward—with flexible monthly payments and fast approvals through APPROVE.

Whether you need more power, greater precision, or increased production capacity, APPROVE makes it easy to invest in the tools that help your business grow—without tying up your capital.

Here’s how it works:

  • Submit one quick financing application
  • Get instantly matched with best-fit lenders
  • Choose the terms that work best for your business
  • Get your new equipment quickly and put it to work

From [specific product examples], our [products] are now available with monthly payments tailored to your business—starting as low as [insert lowest monthly estimate, if applicable].

CTA

[Apply for Financing]
[Insert Finance Landing Page URL]

Closing Line

Upgrade with confidence, protect your cash flow, and keep your projects running at full speed.


Email to On-The-Fence Customers

Subject Line Options

  • Still thinking it over? Financing might be the answer
  • Don’t let budget concerns hold you back
  • Financing can help make your next [product] possible

Header (Optional)

Still on the fence? There’s an easier way to move forward

Body Copy

If you’ve been considering a new [product] but haven’t pulled the trigger yet, you’re not alone. For many business owners, the biggest barrier is the upfront cost.

That’s where APPROVE comes in.

With just one quick application, you can access a network of business lenders offering flexible financing—so you can choose the best fit for your budget and get approved faster.

Here’s how it works:

  • Submit one quick financing application
  • Get instantly matched with best-fit lenders
  • Choose the terms that work best for your business
  • Get your new equipment quickly and put it to work

From [starter model] to [advanced model], [Your Company] offers the professional-grade tools you need—now easier to own with low monthly payments.

CTA

[Apply for Financing]
[Insert Finance Landing Page URL]

Closing Line

Get the [product] you’ve been waiting for—on terms that work for your business.