Equipment Financing for Hospitality: How Wine Emotion Scaled Sales with APPROVE
Wine Emotion, a hospitality company with roots in Italy and operations across North America, helps restaurants, hotels, and resorts elevate their wine programs. Its systems combine precise portion control with advanced preservation technology, allowing establishments to keep wine fresh for up to four weeks instead of just a few days.
By reducing waste and overpouring, Wine Emotion enables operators to improve margins while confidently offering premium wines by the glass, enhancing both profitability and guest experience.
From financing friction to flexibility
Even with a strong product, financing was historically underutilized.
Before APPROVE, only about 15% to 20% of Wine Emotion’s sales involved financing. The process was slow and fragmented, with limited visibility and reliance on a single lender.
“There was friction in the communication,” Rinaldini shares. “We would lose track of the process, and that would delay deals.”
As a result, financing was treated as a last resort rather than a proactive sales tool. Being tied to a single lender also limited approval rates, and customers were often hesitant to reapply elsewhere after a decline.
A faster, more transparent process with APPROVE
After using APPROVE, Wine Emotion noticed a significant shift. They now introduce financing early in the sales process, supported by a fast, seamless application experience.
Today, 40% to 50% of deals are financed, roughly triple what they were before.
“It’s been a very big increase. Now we actively promote financing.”
The experience is also much easier for customers. They can complete a 60-second application and receive approvals in as little as 48 hours, helping accelerate deal cycles and reduce friction. The platform also provides real-time visibility into applications, allowing the team to track progress and follow up more effectively.
“I can keep track of everything in real time,” Rinaldini adds.
With access to a network of lenders, approval rates have improved, especially for startups and hospitality businesses. Sales reps can also quickly present monthly payment options, helping customers better understand affordability.
Speed and support have been key differentiators, with some deals approved and funded in as little as one to two days.
“It’s a very smooth process. Customers are always satisfied.”
That consistency has helped build trust. Not just with Wine Emotion, but with their customers as well.
Financing as a competitive advantage
As Wine Emotion continues to grow, financing has become a powerful driver of sales. By making the process faster, clearer, and easier for customers, the company has been able to close more deals and create a better overall buying experience.
“Any supplier or equipment dealer should definitely consider APPROVE,” Rinaldini emphasizes. “We couldn’t be more happy.”
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